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A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file (templates) is a common practice used by advertising copywriters and creative directors as a ready reference of ideas for projects. Copywriters are not the only ones who can benefit from having a swipe file. As book publishing coach Diane Eble points out, authors and publishers can benefit from creating a swipe file of best-selling titles to give them ideas for their own titles. Publicists can create a swipe file of great press release headlines. Swipe files are a great jumping-off point for anybody who needs to come up with lots of ideas. Swipe files are also commonly used by Internet Marketers who need to gather a lot of resources not only about products but also about marketing methods and strategies. ==See also== *Search engine optimization *Communication design *Internet marketing *Commonplace book *Morgue file 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Swipe file」の詳細全文を読む スポンサード リンク
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